These Are Twitter’s Biggest Secrets

TIME:

What makes us follow, fave, share and—most importantly—keep coming back

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

I’ve hit more than my fair share of Twitter wormholes—minutes that turn to hours as I find more and more tweets to read and share. Does that sound familiar to you, too?

I figured there was a psychological reason behind the draw of Twitter. After digging around, sure enough, I came across a perfect explanation of this phenomenon, courtesy of Dr. Marion Underwood, a clinical psychologist at the University of Texas.

Read the whole story: TIME

 

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