These 2 Words Will Make You More Selfish

The Atlantic:

Don’t think about Wall Street.

Did you think about Wall Street? Of course you did. You can’t stop yourself from thinking about something you’re told not to think about. But I didn’t just conjure images of stocks, suits, and a bronze bull. I primed you to be more selfish. It’s science.

Well, it depends on what you call it. At least that’s what a 2004 paper by Varda Liberman, Steven Samuels, and Lee Ross found when they tested Stanford undergraduates. These researchers set up a simple Prisoner’s Dilemma with money prizes, but added a wrinkle. They told half the students it was called “Community Game” and the other half that it was called “Wall Street Game.”

Read the whole story: The Atlantic

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