“Could switching to Geico really save you 15 percent or more on car insurance? Was Abe Lincoln honest?” So intones the Geico commercial spokesperson, followed by faux vintage film footage of Mary Lincoln asking her husband, “Does this dress make my backside look big?” Honest Abe squirms and shifts, then hesitates and, while holding his thumb and forefinger an inch apart, finally mutters, “Perhaps a bit,” causing his wife to spin on her heels and exit in a huff.
Psychologists Shaul Shalvi, Ori Eldar and Yoella Bereby-Meyer tested the hypothesis that people are more likely to lie when they can justify the deception to themselves in a 2013 paper entitled “Honesty Requires Time (and Lack of Justifications),” published in Psychological Science.
Read the whole story: Scientific American
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