In a recent Sunday’s New York Times article, a psychotherapist with a freshly hung shingle describes the challenges of earning clients in a market crowded with professionals willing to listen, but with a dwindling number of patients. Her solution? Turning to a “branding consultant” who advises her, among other things, to sell herself as a specialist treating a particular type of patient and to start doing “life coaching” instead. But the trend toward “branding” may be diverting attention away from deeper problems with psychotherapy that are dissuading people from trying it and discouraging insurers from paying for sessions.
In a Q&A with the Association for Psychological Science, Kazdin described the problem this way: “Most of the treatments used in clinical practice have not been evaluated in research. Also, many of the treatments that have been well established are not being used.”
Read the whole story: TIME
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