Today the scientific community is in almost total agreement that the earth’s climate is changing as a result of human activity, and that this represents a huge threat to the planet and to us. According to a Pew survey conducted in March, however, public opinion lags behind the scientific conclusion, with only 69% of those surveyed accepting the view that the earth is warming — and only 1 in 4 Americans see global warming as a major threat. Still, 69% is a solid majority, which begs the question, Why aren’t we doing anything about it?
For some, the answer lies in cognitive science. Daniel Gilbert, a professor of psychology at Harvard, has written about why our inability to deal with climate change is due in part to the way our mind is wired. Gilbert describes four key reasons ranging from the fact that global warming doesn’t take a human form — making it difficult for us to think of it as an enemy — to our brains’ failure to accurately perceive gradual change as opposed to rapid shifts. Climate change has occurred slowly enough for our minds to normalize it, which is precisely what makes it a deadly threat, as Gilbert writes, “because it fails to trip the brain’s alarm, leaving us soundly asleep in a burning bed.”
Robert Gifford, a professor of psychology and environmental studies at the University of Victoria in Canada, also picks up on the point about our brains’ difficulty in grasping climate change as a threat.
Read the whole story: TIME
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