Psychology Greener Than Thou

The Wall Street Journal:

Organic-food advocates, often seen as insufferably smug and even depicted that way in TV comedies like “Portlandia,” won’t find a new study reassuring.

Sixty-two participants either looked at pictures of fruits and vegetables labeled as organic, comfort foods such as ice cream and brownies, or foods that don’t fit neatly into a category (rice, beans). They rated these foods’ desirability.

Read the whole story: The Wall Street Journal

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