Members in the Media
From: The Globe and Mail

Mindless tasks boost creative potential

The Globe and Mail:

“Do you have a numbingly dull job, one so monotonous that you frequently find your mind wandering?” asks Pacific Standard magazine.

“Well, congratulations: Without realizing it, you have boosted your creative potential. Mindless tasks that allow our thoughts to roam can be catalysts for innovation. That’s the conclusion of a research team led by Benjamin Baird and Jonathan Schooler of the University of California, Santa Barbara’s META Lab (which focuses on Memory, Emotion, Thought and Awareness). Their research, published in the journal Psychological Science, suggests putting a difficult problem in the back of your mind won’t, by itself, lead to creative thinking. The key seems to be performing some simple chore while it’s lodged there.”

Read the whole story: The Globe and Mail

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