In Pitching Veggies to Kids, Less Is More

The New York Times:

One of the fiercest marketing battles in the world takes place in kitchens and at dining room tables across the world. The sellers are parents, trying everything to persuade their children to eat their vegetables.

Now, new research shows why parents — and food marketers — might be doing themselves no favors. The problem is the pitch: It is too aggressive, even at its most well-meaning and heartfelt. The best way to pitch food to children, the research finds, is to present it with no marketing message whatsoever.

Read the whole story: The New York Times

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