Members in the Media
From: New York Times

I Tried to Make a Search Engine Write Me a Poem

The New York Times:

Before I started writing this, I took a creativity test. Many different such tests exist, but I took one of the best-known ones: Guilford’s Alternative Uses Task, which simply requires that you come up with as many applications for a particular object as possible. I picked a paper coffee cup. After 10 minutes (an amount of time I’d arbitrarily chosen), I had 39 uses, from the prosaic (“hold coffee”) to the probably impractical (“poke holes in the bottom and it could be a shower head for a short amount of time before it collapses”).

I did this because I wanted to test the effectiveness of Yossarian, a new search engine that aims to boost creativity. At Fast Company, Rebecca Greenfield quotes its creator J. Paul Neeley: “Google is an incredibly powerful tool, if you know what you’re looking for. But it’s really problematic in creative terms, if you’re trying to generate new ideas.”

In his piece on creativity, Mr. Delistraty notes that one study has found a messy desk can make us more creative. He quotes the study’s lead researcher, Kathleen D. Vohs: “Being creative is aided by breaking away from tradition, order, and convention and a disorderly environment seems to help people do just that.” Maybe Yossarian and autocorrect are digital ways of messing up your desk a little bit, of introducing a little disorder.

I tried plugging “I’m hunger” back into Yossarian, but the search engine was down, preventing me from writing an image-based found poem based on the phrase. I’m going to leave the empty coffee cup on my desk for a while, though; maybe I’ll come up with something.

Read the whole story: The New York Times

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