How We Enjoy Self-Interest Without Feeling Selfish

LiveScience:

Humans are often torn between selfish and social impulses. Sometimes when we make a decision in our own self-interest, we feel guilty for putting ourselves before others. But new research suggests we can clear our conscience if we feel like a selfish outcome has been decided for us.

“Often people really want to act in a selfish manner,” researcher Jonathan Berman, of the University of Pennsylvania’s Wharton School, said in a statement. “But they don’t do so, because they know they would feel selfish if they did.”

Read the whole story: LiveScience

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