For women, sex in ads may not sell

The Globe and Mail:

That’s the message researchers are drawing from a new study, published in the journal Psychological Science, which demonstrates women’s negative reactions toward advertising that uses sexual imagery.

“Just a quick exposure to an ad was enough for theories of sexual economics to kick in,” researcher Kathleen Vohs, a marketing professor at the Carlson School of Management at the University of Minnesota, said in a statement. Professor Darren Dahl of the University of British Columbia’s Sauder School of Business, was one of the researchers on the study.

Read the whole story: The Globe and Mail

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