Facebook has a stronger draw than sex for some, study finds

The Toronto Star:

Well, it may not have come to that (as of yet) but a new study suggests social media activity, such as checking tweets and email, trumps sex — as well as smoking and alcohol — in terms of sheer irresistibility.

The University of Chicago Booth School of Business, operating in Germany, used smartphone-based surveys to check the desires of 205 men and women, most of whom were college aged, ABC News reported.

For one week the phones buzzed seven times daily alerting the students to take a survey on the type, strength and timing of their desires (for sex and/or using social media) and their ability to resist them.

This meant they had to identify what the desire was and how strong it was. They also had to note if it conflicted with other desires and what decision they had made — whether to accept or resist the temptation.

Read the whole story: The Toronto Star

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