Drug Ad Side Effects List Helps Sell Product

Scientific American:

Medications come with long lists of potential side effects. Now a study finds that the litany of unpleasant consequences does not deter prospective purchasers. In fact, those warnings might actually increase drug sales.

For the study, subjects were shown two different versions of ads for three different products: cigarettes, artificial sweeteners and medications.

The study is in the journal Psychological Science.  [Yael Steinhart, Ziv Carmon and Yaacov Trope, Warnings of Adverse Side Effects Can Backfire Over Time]

Read the whole story: Scientific American

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