Backing a losing NFL team isn’t just bad for your pride.
It’s bad for your waistline.
A study that links sports outcomes with the eating behavior of fans finds that backers of NFL teams eat more food and fattier food the day after a loss. Backers of winning teams, by contrast, eat lighter food, and in moderation.
After a defeat, the researchers found that saturated fat consumption went up by 16 percent, while after a victory it decreased by 9 percent. “After a victory, people eat better,” says Pierre Chandon, a professor of marketing at the business school INSEAD in France. “After a defeat, people eat a lot worse.”
Chandon and his co-author Yann Cornil, also at INSEAD, find the same thing happening with sports defeats. They tracked the eating behavior of people in cities with NFL teams and measured how eating changed after victories and defeats. (In cities such as New York that have more than one team, the researchers tracked the victories and defeats of the team with the most followers.)
Read the whole story: NPR
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