Dan Ariely wants to help manage your time

The Washington Post:

Dan Ariely, a behavioral economist at Duke University who wrote the popular book Predictably Irrational, has a portfolio of apps he helped create for the iPhone. One, called Oranges2Apples, helped illustrate the economic concept of opportunity cost by showing people what else they could buy if they didn’t spend money on a selected item. Another, called At A Boy, doled out compliments to the user (presumably to help with his research).

His newest — an app called Timeful that launched July 31 — appears to be a good bit handier. Founded with Jacob Bank, a Stanford PhD candidate, andYoav Shoham, a Stanford computer science professor, their startup is attempting to combine a calendar, a to-do list and a good conscience all into one program.

Read the whole story: The Washington Post

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