Members in the Media
From: NPR

Companies Wanting Immediate Sales Should Pass On Super Bowl Ads

NPR:

Researchers asked this question: Is a company better off spending big money for a Super Bowl ad or buying several spots for that same amount of money at a less expensive time of the year?

Well, there are a couple of different reasons. One, Geisenberg thinks that being in sort of the hyper-excited state that people are as they’re watching these big sporting events might not actually make you very conducive to processing the content of the ads. But there’s also something else. Sascha Topolinski in Germany recently conducted a study. He wasn’t studying the Super Bowl, but his research is spot on when it comes to describing how most Americans watch the Super Bowl. He finds that eating while you watch advertisements reduces the effects that advertising messages have on you.

Read the whole story: NPR

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