Checking Facebook or Twitter is more tempting than sex or cigarettes, says study

The Daily Mail:

Checking social networking sites is more tempting than sex and cigarettes, a study has revealed.

Researchers at Chicago University’s Booth Business School used BlackBerrys to log reports about participants’ willpower and desires over seven days.
The online poll of 250 participants in Germany revealed the yearning to interact through tweets, photos, and comments was stronger than sex and cigarettes.

Over seven consecutive days participants were signaled seven times a day over 14 hours, reported the Guardian.

This meant they were required to message back and inform if they were experiencing a desire at that moment or had experienced one within the last 30 minutes.

Read the whole story: The Daily Mail

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