As Brazilian fans start to recover from their devastating loss to Germany in the World Cup semifinals, experts say that heartbroken fans should be sure to take care of themselves as losing can come at a cost greater than national pride or a Sad Brazilians Tumblr, it can even affect the health of diehard fans.
A 2013 study published in Psychological Science journal found that fans were more likely to eat high fat and high calorie meals after their team lost an important game. Researchers looked at the eating habits of 726 people in cities with National Football League teams.
According to the study’s lead author and Ph.D candidate in marketing at the INSTEAD business school in Paris, Yann Cornil, the researchers were surprised with how clear the findings were.
“The research was usually done in a lab in which people watch sad movies and we look at how much we eat,” said lead author Yann Cornil. “It’s not very realistic. We were not sure in collecting real world data would replicate the results.”
Read the whole story: ABC News
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