Big Mac, Thin Wallet

The New York Times:

In recent years we have seen plenty of studies of the impact of fast food on our bodies. But what about our psychological health?

It stands to reason that fast food would have an effect on our mental state. From its production to its consumption, fast food both embodies and symbolizes speed and instant gratification. Moreover, through extensive franchising and large advertising budgets, fast-food companies shape many of the cues in our everyday environment.

While the ubiquity of fast food is undoubtedly driven by consumer demand for instant gratification, it may also play a role in exacerbating that very impatience — and not just for food, but in many facets of our lives.

Read the whole story: The New York Times

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