Choices: Social, Cognitive, and Neural Bases of Economic Decisions
When the Positive Becomes Normative
Saturday, May 28, 2011,
1:50 PM - 2:25 PM
When psychology and economics intersect, it is usually to examine the circumstances under which assumptions of rational self-interest fail to predict people's actual choices. In contrast, this talk will explore how people's choices can be affected by exposure to such assumptions or their signifiers (e.g., money).
Sheena Iyengar in the news: The Economist (Feb 11, 2010), The Globe and Mail (Oct 11, 2010), Business Insider (Oct 28, 2010), and New America Media (Dec 26, 2010).