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The Effects of Healthy and Unhealthy Descriptive Norms on Snack Choice

Poster Session XI - Board: XI- 124
Sunday, May 30, 2010, 8:00 AM - 9:00 AM
Grand Ballroom

Saar Mollen
Maastricht University, The Netherlands

Robert A. C. Ruiter
Maastricht University, The Netherlands

Rob W. Holland
Radboud University Nijmegen, The Netherlands

Gerjo Kok
Maastricht University, The Netherlands

The effects of healthy and unhealthy descriptive norms on snack choice were examined. Although healthy descriptive norms lead to healthier snack choices (62.86 percent fruit over candy), compared to a control condition (38.71 percent), an unhealthy descriptive norm does not lead to less healthy choices (72.72 percent), Chi2(2) = 8.03, p = .018. Implications are discussed.

Subject Area: Personality/Social
Keywords: Health

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