Do Direct to Consumer Antidepressant Advertisements Bias the Public Against Psychotherapy?
Poster Session IV - Board: IV-
Friday, May 28, 2010, 10:00 AM - 11:00 AM
APS Exhibit Hall
Researchers claim that direct to consumer advertising (DTCA) of antidepressant medications reduces the public’s willingness to use psychological treatments for depression. An experimental investigation failed to support this claim. The effects of DTCA on treatment preferences are modest. The ads are less powerful than critics and proponents of DTCA assume.
Subject Area: SSCP Poster
Keywords: Psychotherapy Research