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Do Direct to Consumer Antidepressant Advertisements Bias the Public Against Psychotherapy?

Poster Session IV - Board: IV- 009
Friday, May 28, 2010, 10:00 AM - 11:00 AM
APS Exhibit Hall

David M. Erceg-Hurn
University of Western Australia, Australia

Neil McLean
University of Western Australia, Australia

Researchers claim that direct to consumer advertising (DTCA) of antidepressant medications reduces the public’s willingness to use psychological treatments for depression. An experimental investigation failed to support this claim. The effects of DTCA on treatment preferences are modest. The ads are less powerful than critics and proponents of DTCA assume.

Subject Area: SSCP Poster
Keywords: Psychotherapy Research

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