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The Rich Get Richer: Personality, Facebook Use, and Online Sense of Community

Poster Session X - Board: X- 083
Saturday, May 29, 2010, 2:00 PM - 3:00 PM
APS Exhibit Hall

Holly E. Tatum
Randolph College

Daniel L. DeNeui
Southern Oregon University

John W. Lounsbury
University of Tennessee

Facebook use, extraversion, and loneliness were examined to determine if online social networking reflects traditional social networking; specifically whether extraverts benefit more from online social networking. Results indicate extraversion and intensity of Facebook use predicted online sense of community among Facebook users (n=169). Support for the rich-get-richer hypothesis is discussed.

Subject Area: Personality/Social
Keywords: Personality

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