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The Effect of Brand Name Clothing on Person Perception

Poster Session IV - Board: IV-105
Saturday, May 23, 2009, 8:00 AM - 9:00 AM
Golden Gate Exhibit Hall

Teresa Madruga
California State University, Stanislaus

In the current study, undergraduate participants were asked to rate the characteristics of the same model under three different conditions: wearing high status clothing, low status clothing, and clothing of no discernable status. Results showed participants evaluated the model in a similar fashion regardless of brand status.

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