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A New Method for Assessing Implicit Categorization

Poster Session VII - Board: VII-016
Sunday, May 24, 2009, 8:00 AM - 9:00 AM
Golden Gate Exhibit Hall

Mara Sedlins
University of Washington

Lori Wu Malahy
University of Washington

Yuichi Shoda
University of Washington

Individuals’ tendency to perceive stimuli categorically, rather than as points on a continuum, was assessed by a modified two-back task. This task was designed to be an efficient, implicit measure of categorical perception. The results validated the task by showing that gender is perceived more categorically than age.

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