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Effect of Mesomorphic Ideal on Men’s Body Image and Muscle-Building Behavior

Poster Session III - Board: III-072
Friday, May 22, 2009, 8:00 PM - 9:00 PM
Golden Gate Exhibit Hall

Katherine D . Krawiec
Univeristy of Windsor, Canada

Josee L. Jarry
University of Windsor, Canada

This study investigated whether individual differences moderate the effect of exposure to the male ideal on muscle-building behavior and body image. Results indicated that men who viewed mesomorphic images chose a heavier dumbbell to perform bicep curls. Men low in body image investment and social comparison tendency reported greater body dissatisfaction after viewing mesomorphic images.

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