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Stimulus Specificity in the Mere Exposure Effect for Human Faces

Poster Session VII - Board: VII-061
Sunday, May 24, 2009, 8:00 AM - 9:00 AM
Golden Gate Exhibit Hall

Yong Peng Why
National University of Singapore

Raymond Huang
National University of Singapore

Repeated exposure of a nonreinforced stimulus increases liking: The mere exposure effect. We replicated the mere exposure effect in the original (with emotional expression) cue face condition but a regression towards the mean effect was observed in the neutralized (without emotional expression) cue face condition.

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