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Judging the Frequency of Words by Affective Association

Poster Session VII - Board: VII-040
Sunday, May 24, 2009, 8:00 AM - 9:00 AM
Golden Gate Exhibit Hall

Bau Ling Chen
National Chen Kung University, Taiwan

Ching Fan Sheu
National Cheng Kung University, Taiwan

This study investigates how people judge the frequency of occurrence of one word given information on the frequency of occurrence of another word. The findings suggested that the rules by which people make frequency estimation may depend more on the emotional impact these words elicited than on their naturally occurring frequencies in the environment.

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