The Impact of Business Related Objects on Performance and Persistence
Poster Session VI - Board: VI-029
Saturday, May 23, 2009, 3:00 PM - 4:00 PM
Golden Gate Exhibit Hall
The current study examines the impact of business related objects on performance and persistence. Results showed that participants exposed to business related objects attempted and solved fewer problems compared to those exposed to neutral objects. Theoretical and practical implications along with future studies are discussed.