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The Impact of Business Related Objects on Performance and Persistence

Poster Session VI - Board: VI-029
Saturday, May 23, 2009, 3:00 PM - 4:00 PM
Golden Gate Exhibit Hall

Paul A. Story
Virginia Commonwealth University

Ernest O'Boyle, Jr.
Virginia Commonwealth University

The current study examines the impact of business related objects on performance and persistence. Results showed that participants exposed to business related objects attempted and solved fewer problems compared to those exposed to neutral objects. Theoretical and practical implications along with future studies are discussed.

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Gordon Bower