The Name Letter Effect Can Be Found Even With a Foreign Language

Time and Location
Poster Session VIII - Board: VIII-040
Saturday May 24, 2008, 4:00 PM - 5:00 PM
Exhibit Hall

Chorong Ryu
Yonsei University, Seoul, South Korea

Eunkook M. Suh
Yonsei University, Seoul, South Korea

This study examined the name letter effect among Korean undergraduate students with their mother language, Korean, and a foreign language, English. Participants rated their preference of Korean consonants and the English alphabet. It turned out that participants preferred the first figures of their name letters with both Korean and English.

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Laura L. Carstensen