Poster

A Comparison of Three Different Implicit Association Tests in Measuring Power Motive

Time and Location
Poster Session IV - Board: IV-082
Friday May 23, 2008, 4:00 PM - 5:00 PM
Exhibit Hall

Trefor Aspden
Bangor University

David K. Ingledew
Bangor University, Bangor, United Kingdom

John Parkinson
Bangor University, Bangor, United Kingdom

Abstract
The efficacy of the Implicit Association Test in measuring implicit power motive is compared for three IATs utilising different attribute dimensions (self/other, pleasant/unpleasant, want/avoid). Correlational data suggest that the three IATs may not measure the same process, and that the self/other IAT holds promise as a measure of motive.

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