Subliminally Flashed Winning Images Increases Slot Machine Betting

Time and Location
Poster Session IX - Board: IX-074
Sunday May 25, 2008, 8:00 AM - 9:00 AM
Exhibit Hall

Katherine Zielaskowski
Central Michigan University

Bryan Gibson
Central Michigan University

Participants played a computerized slot machine game. Some had the jackpot symbol flashed subliminally during preliminary play. Those who were exposed to the winning prime bet more raffle chances on a final spin, and were more confident. Results are discussed in the context of research on subliminal priming.

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